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Nominations for Audience Development Innovation
No Good Deed Goes UNPUBLISHED. That’s my motto – and why I ask: Have you seen an example of an arts organization doing something REMARKABLE in the pursuit of audience development – something...
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75 Days to Decide: Is Your Organization Part of the Solution – or Part of the...
How will you use these 75 days? In her Jumper blog, Diane Ragsdale delivers a stirring message for the dawn of the Trump Presidential era that deserves to be shared and contemplated with the staff,...
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7 Audience Development Resolutions for 2017
“Your beliefs become your thoughts; Your thoughts become your words; Your words become your actions; Your actions become your habits; Your habits become your values; Your values become your destiny.” –...
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Art Is As Art Does
A recent dinner conversation with friends rolled around to the question: “What is art?” A long conversation ensued. Someone offered up Wikipedia’s definition: “Art is a diverse range of human...
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Can you be Optimistic for just 90 Minutes?
How will the world be different in 5 years? That’s the question I’ll ask leaders of arts & cultural organizations in a series of FutureCast exercises I’ll be facilitating around the country...
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Resilience: The Spirit of 9/12
On September 12, 2001, the theater was dark, the museum galleries were empty and the phones didn’t ring. I was a shared-services marketing director then – with responsibilities to sell subscriptions...
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Your Mood is Understandable but Unacceptable
I haven’t worn a Mood Ring since the late 1970’s but it’s time for that fad to return. I know, I know… they never really worked all that well. Regardless of how I was feeling inside (and as a...
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NEA Funding: Beyond Votes, We Must Grow the Applause
The President’s budget proposal to eliminate the National Endowment for the Arts is merely an “opening argument.” A very long legislative process now begins which will, hopefully, culminate in a...
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Engagement is Everything
Tina Mion’s Stop-Action Reaction – Jacqueline Kennedy, King of Hearts. 1997. I was immediately and profoundly moved upon encountering it at the National Portrait Gallery in Washington, DC years ago....
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Engagement Beyond Mere “Customer Service”
The basics of “customer service” include patience, attentiveness, knowledge, responsiveness, and consistency. So, here’s a simply beautiful example of one company’s practice that far exceeds those...
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